As I turned on my Spotify to listen to a new episode of my favourite podcast, Murder Mystery and Makeup by Bailey Sarian, I realized how popular podcasts are becoming.
Each week, I listen to six different podcasts and that seems pretty normal. I then thought about how my friends have been getting into podcasts more over the last few months.
So, how popular are podcasts becoming?
2023 started with 5 million podcasts globally with approximately 464 million listeners around the world. At the start of this decade, there were approximately 332 million people listening to podcasts around the world. In the last three years, 132 million people started to listen to podcasts around the world.
A large majority of podcasts are listened to on Apple Music and Spotify, making up 64.2 per cent of podcasting platforms overall. Other platforms they can be listened to are on Google Podcasts, YouTube, Overcast, Pocket Casts and Amazon Music.
Today, there is a high demand for online content like music, news, television shows, movies and social media. Whether it is at work or while being in class, everyone wants to be able to access the online content whenever they want and wherever they are.
Podcasts cover many different genres and topics. There are book reading podcasts, crime podcasts, educational podcasts, review podcasts, sports podcasts and many other popular topics. For every interest or passion that you have, there is a podcast for it.
During the COVID-19 pandemic lockdowns, many people were stuck at home and looking for new things to do to keep them entertained and occupied. During this time, many people turned to listening to podcasts. With podcasts, you can sit down and relax while listening to them or you can listen to them while doing chores, cooking, working at a desk or playing games.
Podcasts keep their listeners entertained by staying on topic and telling a story. Many podcasters will talk about what they find interesting and aim for listeners that share that interest. When they focus on a specific target audience and interest for the podcast, they are able to connect with those that listen and build a reliable reputation with their listeners.
Podcasts have gained a lot of popularity over the years and it is a form of entertainment that is going to be staying around for many more years to come. As an active podcast listener, I am always looking for new podcasts to listen to and always finding time to listen to them. It is one of the most effective ways that I get my work done and helps me relax in the evenings. What are you listening to these days?
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